So you have decided you want to start an email marketing campaign to reach out to new and existing customers to generate some sales leads and repeat business but you don't know where to start.

Email Marketing is an extremely useful business tool for creating business and telling other people that you exist, but you do have to follow certain rules and regulations and there is some etiquette involved. 

You can't just email all the addresses you have found on directories or by searching websites as this is likely to fall foul of spam laws and is more likely to turn people away rather than towards you. You also cannot email private emails without express permission as this is considered spam and can get you prosecuted or even banned by your ISP which is unlikely to be healthy for business.

The law for business to business email is slightly different however and does allow for some email marketing but this also has to be done in the correct manner.

Designing html emails is not an easy task for the uninitiated either as it has to be done in such a way that it works in all the email programs whether online or desktop based.

An opt in approach to email marketing is far better and will lead to people who are interested in your services signing up to your cause, this way you get a targeted approach to spreading the word.

Fortunately we have the skills and experience to design and set up your email marketing campaign and know the best tools to use to help you get the most from telling the world about your brand.

Contact us today to discuss your email marketing campaign and how we can help you set it all up and increase your sales leads.